Analytics & Tracking Implementation
Understanding your business performance begins with accurate data. The Analytics & Tracking Implementation support I can offer ensures that you’re measuring the metrics that truly matter.
I can support you with the implementation and configuration of tagging and analytics tools such as Google Tag Manager and Google Analytics to give you precise and actionable insights.
Google Tag Manager Setup and Configuration:
Set up, organise, and maintain your tags for streamlined data collection and enhanced performance tracking.
Google Analytics Implementation:
Tailored configuration of Google Analytics properties to align with your unique business goals.
Event Tracking:
Track key user interactions to gain valuable insights into customer behaviour.
E-commerce Tracking:
Implement enhanced e-commerce tracking to monitor product performance, revenue trends, and shopping behaviours.
Custom Metrics and Dimensions:
Go beyond standard metrics with customised tracking solutions for specific business KPIs.
Debugging and Troubleshooting:
Ensure your tracking systems are accurate and error-free through thorough testing and debugging.
Data Engineering & Integration
Accurate insights start with reliable data. The Data Engineering & Integration services I provide are designed to help you establish a seamless, robust, and efficient data ecosystem. From designing ETL (Extract, Transform, Load) processes to integrating data from multiple sources, ensuring your data is clean, reliable, and ready for action.
Whether you are introducing additional data, or starting from scratch, I can help.
ETL Process Design and Implementation:
Develop efficient workflows to extract, transform, and load your data into a centralised data warehouse for easy access and analysis.
Data Cleansing and Validation:
Ensure your data is free of errors and inconsistencies, creating a trustworthy foundation for analysis.
Data Source Integration:
Seamlessly connect multiple data sources to provide a unified view of your business operations.
API and Cloud Integration:
Leverage APIs and cloud services to create a scalable, flexible data architecture.
Insightful Analytics & Reporting
Turn complex data into clear, actionable insights with Insightful Analytics & Reporting. Using powerful BI tools like Power BI and Looker Studio, I create bespoke reports tailored to your unique business needs.
By combining deep data analysis with intuitive, visually engaging dashboards, I can help you uncover the stories hidden in your data and make smarter, more informed decisions.
Custom BI Dashboards:
Design and development of dynamic dashboards tailored to your KPIs and business objectives
Data Visualisation:
Transform raw data into meaningful visuals that are easy to interpret and act on.
Actionable Insights:
Deliver in-depth analysis that highlights trends, patterns, and opportunities.
Self-Service Reporting:
Empower your team with user-friendly, self-service BI tools for on-demand access to insights.
Performance Tracking:
Monitor and analyse performance metrics in real-time to stay ahead of the curve.
Multi-Source Data Reporting:
Integrate data from various platforms for a unified and comprehensive view of your operations.